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The demand for wheel excavators is hot, can domestic wheel excavators support it?

In recent years, both imported joint venture brands and domestic brands of crawler excavator models have been in a state of intense competition. Faced with decreasing sales volume, the intensity of brand competition has also entered a white heat. On the contrary, the market demand for wheeled excavator models has gradually increased, forming a sharp contrast.


Looking back ten years ago, when crawler excavators were popular in the domestic market, imported joint venture brands won the favor of the domestic market with large brands and high-quality models. Many domestic brands, due to the lack of core technology, were unable to meet their expectations and could only give up their beloved market share. Nowadays, with the increasing strength of domestic technology, the advantages of imported joint venture brands are becoming increasingly unclear.


Wheel excavators have been highly favored by the market in recent years. This time, domestic wheel excavator brands have taken the lead, gaining popularity from customers with their small, flexible, and affordable advantages. Brands such as Doushan and Hyundai have already had a certain market share in China, but now the market demand and domestic brand models have exploded, and the stamping has disappeared.


However, in terms of wheeled excavators, many domestic brands simply follow the trend, and I also assemble and produce them when others make money. However, the technical conditions are not mature, and there is no basic premise to ensure quality reliability. For domestic brands alone, demand customers will also be unable to start and at a loss.


There are many domestic wheeled excavator brands and a variety of models, which have led to blind spots in customer selection. Will this provide opportunities for imported joint venture brands to take advantage of?


Firstly, the explosive growth in demand for wheeled excavators in the market will inevitably drive the pace of survival and elimination of brand models. Some manufacturers who are immature in technology and solely focus on market interests will inevitably quickly withdraw from the stage, like a flash in the pan.


Then, the rapid development of the network information age is also a Pathogen transmission of spreading user reputation. If any brand model has a large number of problem vehicles, it is estimated that it will be notorious only one night. Even if some manufacturers frequently change brand names, or even an assembly plant registers multiple company names to confuse the market, in fact, this is self deception, and it is impossible to achieve real sustainable development.


Based on the above analysis, whether domestic wheeled excavator models can withstand market pressure actually depends on whether they have the determination to prioritize product quality and service quality. In fact, many domestic brands have achieved this, and their user reputation and market share are evident.


Domestic wheeled excavators are no longer what they used to be. They have combined the experience and lessons learned from previous tracked excavator models to make their technology more mature. Let's look forward to their outstanding performance.


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